Research. insight. strategy. RELEVANCe.

Welcome to The StratLab. We're a custom qualitative research firm that's dedicated to helping brands get and maintain relevance. Through best-in-class qualitative research, we uncover fresh insights that help our clients spark innovation, drive growth, and inspire more relevant brand stories.

Learn How We're Different

Our global team of qualitative research experts design and execute custom studies using a variety of techniques and methodologies. Each research solution is tailored for project objective, company culture, target consumer group, budget, and timeline. Study types include:

  • Positioning Development
  • Concept Evaluation
  • Advertising Communications Optimization
  • Packaging Optimization
  • Co-Creation / Innovation
  • Consumer Profiling
  • Exploratory & Values Studies