Santa is just another commodity. He's vying for attention from an ADHD society of people. Just like Coke and Ford. To help him, the elves, and Mrs. Claus stay focused and on point, Santa has a magical trick up his sleeve. A brand book!
Branding nerds, Santaphiles, and people who just want to be amused flip through Santa's brand book to learn how he and his crew stay on brand across all 360 consumer touchpoints.
The curve of credulity has got my vote for favorite page. What's yours?
For those who want to learn more about brand books. Here's the gist. Brand Books are essentially lighthouses for companies who value branding. When executed well, they inspire and inform internal and external brand stakeholders to stay focused on the brand's true (and most profitable and relevant) north. Santa's brand book is a mash up of a brand book and a style guide. Style guides give rules on how to and how not to use certain brand assets like colors and font.
Want your own brand book, contact The StratLab to get the ball rolling.