Great brands don't just happen. They have strategies that make them happen. When done well, branding is simple. Just be clear with these 5 things:
- Develop and deliver the brand promise in every consumer touchpoint.
- Create a sense of community.
- Have clear ownership of a distinct position and personality.
- Drink your own Kool-Aid and commit to internal branding for employee engagement.
- Live a culture of continuous improvement and innovation.