5 Best Practices of Great Brands

Great brands don't just happen. They have strategies that make them happen. When done well, branding is simple. Just be clear with these 5 things:

  1. Develop and deliver the brand promise in every consumer touchpoint.
  2. Create a sense of community.
  3. Have clear ownership of a distinct position and personality.
  4. Drink your own Kool-Aid and commit to internal branding for employee engagement.
  5. Live a culture of continuous improvement and innovation.