Don't BS Millennials. Learn 3 Ways To Genuinely Connect With Today's Important Consumer Base.
Santa is just another commodity. He's vying for attention from an ADHD society of people. Just like Coke and Ford. To help him, the elves, and Mrs. Claus stay focused and on point, Santa has a magical trick up his sleeve. A brand book! Flip through to learn more about Santa - the brand, not the man.
We all get stuck. And that's ok. When that happens the secret is reframing the situation. Look at the problem from a different angle. When you or your team find yourself in this predicament, use these 7 innovation questions to springboard you from the rut.
Great insights have 4 key components.
- To be an insight the learning needs to BE UNEXPECTED. An insight is only an insight when it has never been considered or used before.
- An insight MUST DIRECTLY SPEAK TO A MARKETING / SALES PROBLEM OR OPPORTUNITY.
- Great insights usually FOCUS ON AS NARROW A CONSUMER SEGMENT AS POSSIBLE. The more narrow, the more specific. The more specific, the more actionable.
- Insights that convert business FOLLOW A PERSUASIVE STRATEGIC LOGIC TRAIL. Simply, the Insight. Action. Benefit. dots are all connected; or, as I like to say, the dominos seamlessly fall.
Great brands don't just happen. They have strategies that make them happen. When done well, branding is simple. Just be clear with these 5 things:
- Develop and deliver the brand promise in every consumer touchpoint.
- Create a sense of community.
- Have clear ownership of a distinct position and personality.
- Drink your own Kool-Aid and commit to internal branding for employee engagement.
- Live a culture of continuous improvement and innovation.